A few months ago, IKEA launched this commercial over the internet and it went viral because of its similarity to Apple’s ad campaign.
IKEA is taking a different approach this year when launching its campaign ad for its 2015 catalogue. They’re doing it something similar to what Apple has done before with its Apple iPad ad campaign.
IKEA calls it the bookbook with a trademark.
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.
In reality, there’s nothing “electronic” about this bookbook. Simply put, it’s just their catalogue but marketed in a very creative way.
Have a look at the video below and share in the comments section below of what you think!